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Om Sri Parama-Sapta-Na Adi Da
Love-Ananda Samraj

 

Dear devotees, friends, and
supporters of Avatar Adi Da (and anyone reading this
note),

Avatar Adi Da Samraj Labored
tirelessly throughout His Avataric human Lifetime to create
Agents that would forever serve to connect human beings with
His Divine Presence and Person. Among these Agents are His
Divine Word, both written and recorded; His Divine
Image-Art; and His Likeness, which includes representations
of His bodily Form, but also, for example, His
Laugh.

Avatar Adi Da Samraj Gave explicit
Instructions as to how these Agents were to be preserved and
related to, now and in all future time. This is not simply a
matter of an artist or author expressing his wishes as to
how his work should be treated; it is that, also, but it is
a much more profound matter, because the Author is the
Divine Person, and His Instructions are Given in order to
serve the Divine Liberation of beings now and
forever.

As with all aspects of Avatar Adi
Da’s Divine Work, oversight and governance are vested in the
Ruchira Sannyasin Order. Right protection and use of
Bhagavan Adi Da’s Gifts are the province of those who serve
the Avataric Samrajya of Adidam, necessarily under the
cultural guidance of the Ruchira Sannyasin Order. The
protection of Bhagavan Adi Da’s Intellectual Property- Word,
Image, and Likeness – are therefore the particular
responsibility of the Samrajya. All devotees, by virtue of
our Eternal Vow to Bhagavan Adi Da Samraj, are stewards of
His Intellectual Property, and His Work altogether. The
Samrajya is the legal owner of the Property, and those
devotees who serve the Samrajya must exercise ceaseless
vigilance in its protection, always culturally guided by the
Ruchira Sannyasin Order.

This letter continues the discussion
of rightly protecting Bhagavan Adi Da’s Gifts to the world
in this age of the Internet. The communication contained
herein has been prepared by the Samrajya, in close
consultation with the Ruchira Sannyasin Order, and is
specifically and formally authorized by the Ruchira
Sannyasin Order.

In this letter you will find
Bhagavan’s own Instructions and Admonitions about protecting
the Gifts of His Word, His Art, and His Likeness (i.e.,
images of His bodily Form).

We are very fortunate that Bhagavan
Spoke in detail about these matters, establishing clear
principles and guidance. And He not only stated the
principles but also explained the logic behind
them.

His Purpose in establishing these
principles was to ensure that people throughout the future
can have access to His Word, His Art, and His Likeness in
the exact form and manner that He wanted people to receive
these Gifts.

This discussion in this letter
refers to all forms of Bhagavan’s Word, Art, and
Likeness-reproduced, published, or displayed in all formats,
including (without limitation):

• Word

• printed
publications

• ebook publications

• websites

• audio recordings of His
Spoken Word

• video recordings of His
Spoken Word

• Image-Art

• fabrication of His
Image-Art

• publication of His Image-Art
in print

• publication of His Image-Art
in ebooks


…..
display of His Image-Art on
websites

• display of His Image-Art in
screen-projected form

• Likeness

• photographs and video
recordings of His bodily Form

• artistic representations of
His bodily Form that are derived from photographs

• readily identifiable and
characteristic elements associated with His Human Life and
Form, such as, for example, His Laugh.

 

Purpose and right use of
Bhagavan’s Gifts

Bhagavan forcefully Admonished us to
make sure that His Gifts are a means by which people are
drawn into the devotional relationship to Him:

My Word must not be abstracted
from Me.

***

My Word has no casual
function.

***

When access to Me is just sort of
“dished up “-with all My Words, and pictures of Me, and
videos of Me on the internet-it makes a substitute for real
practice. Then you have Me available through a “program
“–without connectedness to Me, without accountability,
without real devotion, living in My service, really turned
to Me. That defeats the whole process of the sadhana. Then
you have a substitute for Me, like a teddy bear. And, by
those means, you generate an illusion of relatedness to Me.
And it is an illusion. You must actually participate in the
relationship to Me.

***

My Way is not to become the
subject of some “rip-off” business made independent of
Adidam. That dilutes the mission.

 

Adidam organizations as the
vehicle for Bhagavan’s Gifts

The most basic means of guaranteeing
rightness is to have Bhagavan’s Gifts come to people through
the gathering of His devotees functioning through formal
Adidam organizations. (Bhagavan Adi Da allowed for the
possibility of some of His Works, including both Word and
Image-Art, to be published by professional publishers
outside Adidam, such publications requiring the same formal
authorization by the Ruchira Sannyasin Order that is
required for Adidam publications.)

My Word must always come through My
sacred gathering. The sacred gathering is the means for
presenting My Word, and My Word is not to be represented,
generally speaking, outside the sacred gathering. To want to
represent My Word outside the gathering is to undermine the
mission of the gathering itself and to misuse My Word,
really.

***

To do something outside the
organization just tends to weaken the
organization.

***

My Teaching- Word should not be
published outside of the organization. The most anybody else
could do is quote with permission, and so on-unless a
special arrangement is made in some particular
instance.

***

Those outside the sacred
gathering may, if they have a positive disposition, study My
Teaching-Word, and write books in which they make reference
to Me in positive terms, and so on. That is a form of
service.

 

Ruchira Sannvasin Order
Authorization

The cornerstone of guaranteeing
rightness is the process of authorization by the Ruchira
Sannyasin Order Office. Bhagavan established the principle
of Ruchira Sannyasin Order Office review in order to ensure
that His Word is always rightly and accurately presented and
is never revised.

There are to be no publications
but Ruchira-Sannyasin-Order-authorized publications that are
offered through the organization and mission. There is no
basis for publishing anything otherwise.

***

My Teaching Word should not be
published in any form other than
RuchiraSannyasin-Order-authorized publications. There are
only to be Ruchira-SannyasinOrder-authorized publications,
and that includes everything.

* * *

The Ruchira Sannyasin Order
Office is supposed to review the literature, make sure the
literature is acceptable, and review anything such as
advertisements and any other publications.

***

Formal permission from the
Samrajya and the Ruchira Sannyasin Order Office must be
given relative to every publication.

 

Formal licensing

Anyone who wants to reproduce,
publish, or display Bhagavan’s Word, Art, Likeness, or other
intellectual property owned by the Samrajya needs the
Samrajya’s prior permission, which should be requested
through the Adidam Holy Institution. There are some
exceptions (known as “fair use”) to this requirement, but
they are very limited.

Using My Word on the Internet
requires specific permission.

***

Photographic Images of Me must be
controlled, just like anything else. It is part of
publishing.

Audio and video recordings of Me
require specific permission.

***

Everything, including My
Image-Art, must be authorized in particular. This is not to
become a kind of bureaucratized system that prevents
publication of My Word and Leelas-quite the contrary. It is
a means to fully support it and make it
happen.

 

Right use of
Internet

Publication of Bhagavan’s Gifts on
the Internet should have a missionary purpose and not be “an
electronic throwaway”.

The internet has to work as a real
missionary device, as a fundamental means to bring the
Message of Adidam to the world. It cannot be done minimally.
The websites must be made so attractive that people will
want to be in them. The websites should not be doing any of
this “self-guruing” shoring-up of the ego. That should not
be promoted by the mission.

***

The Internet should be made use
from a missionary point of view. It should generate income,
and it should not just be an electronic
throw-away.

***

I am not saying not to use the
Internet. But I am concerned about taking every Word of Mine
and putting it on the web. Putting it on the Internet is
filled with possibilities for total wiping out of My
Teaching-Word. You must not throw everything away. You must
not just give everything away. You must sell It. You must
keep It properly under control. You must manage It rightly.
You must represent Me rightly.

***

Just deciding to publish My Books
for free on the internet is a throwaway.

[NOTE: Bhagavan made only one
exception to this Principle: He Instructed that Not-Two Is
Peace should be made available on the Internet as a free
download, because of the unique purpose of that Book as
Bhagavan’s Address to all of humankind.]

***

There is a way to use the
Internet, but it takes true devotees who really know what
they are doing to make it happen.

***

Internet publishing must be
managed properly or it is a throwaway. It gets ripped off
and, the next thing you know, I never said it. And it goes
nowhere. So Internet publishing has to be rightly managed
and implemented. Everything has got to be done that way, and
not just thrown out there casually.

***

Adidam is not a virtual commune
of some kind where people just blah-blah one another. Adidam
is a participatory Way of life, in which you have to be
accountable, in which you have to have face-to-face
connectedness with other people, and so forth. You have to
have direct access to My Teaching-Word and to Me. That is
not on the Internet.

 

Image-Art

Bhagavan Gave a great deal of
Instruction relative to how His Image-Art is to be rightly
displayed. In general, He did not want His Image-Art to be
made freely available for electronic reproduction (with the
formal Da Plastique websites and the formal Adidam websites
being obvious exceptions to this general rule).

Bhagavan intended His Image-Art to
be displayed in ways that allow the viewer to really
participate in the process of transcending “point of view”.
This primarily means that He intended His Image-Art to be
displayed in its monumentally-scaled fabricated
form.

Bhagavan approved of His Image-Art
being displayed in projected form only for certain specific
purposes, including presentations about His Image-Art and
Orpheum performances by the First Room Theatre Guild.
Any use of His Art in any form (whether printed,
electronically displayed, or projected) He required to be
specifically approved by Da Plastique and authorized by the
Ruchira Sannyasin Order Office.

 

Concluding
Admonitions

Bhagavan clearly Communicated the
reality-picture of the human world that makes all these
forms of protection necessary.

There is a lot of violation of
intellectual property copyright these days. The insand-outs
of all that, which truly set the Treasures apart, protecting
them in perpetuity, are of great importance.

***

You have to protect My Work,
because it is not just some friendly little world out there.
It is basically a competitive game. Life essentially is
that, and religion is that. Religions are all competitive
businesses. In the most vulgar sense, they are. You have to
get a clear understanding of how things work. The Holy
Institution and the Mission are in a competitive
marketplace. So you have to put yourself in the position of
understanding that it is a competitive world and function
accordingly.

You must not allow Me to be
swallowed up in the nothingness. The Institution and the
Mission must be clear-headed enough to understand the real
world in which they are operating. Do not be naive about
it.

There has to be this clarity,
this strength of mind and understanding about the world, and
how to address it and how to deal with real issues, and how
to keep from getting exploited.

Do not be a weak little
namby-pamby about it all. Protect your
Treasures.

 

As inheritors of His Divine Legacy,
we are extremely fortunate that our Beloved Master went to
such lengths to make explicit His Wishes and Intentions for
the use of His Work in all its forms. When it comes to
making His Work available on the Internet, no interpretation
or guesswork is needed for us to know precisely what we can
and cannot do with His Word, His Art, and the
representations of His bodily Form. Of course, there are
profound Spiritual reasons for maintaining fidelity to
Bhagavan’s Instruction, but at the most basic level it is
very simple: Bhagavan has Told us how He wants His Gifts to
be made available to the world, and we have the happy
obligation of doing as He Asked.

If there are any questions about any
matters of copyright, trademark, or intellectual property,
please call or write Donald Webley, who is serving as the
coordinator of the Samrajya Intellectual Property
Office.

In love and service to Beloved
Bhagavan Adi Da Samraj,

Jonathan Condit, Michiel Vos, Roger
Tonkin, for the Adidam Samrajya Donald Webley, Samrajya IP
Officer